Google Tag Manager events

The most effective system for managing JavaScript and HTML tags is undoubtedly Google Tag Manager.

Discover its potential now on the official developers.google.com/tag-platform/tag-manager/web/datalayer guide, or on the many sites that talk about the subject and help you understand this tool in a more intuitive way.

CREATE A GOOGLE TAG MANAGER ACCOUNT

First make sure you have an account on Google Tag Manager. If you haven't already done so, remember to select "Web Platform" when creating it.

CONNECT TEYUTO WITH GOOGLE TAG MANAGER

• Access your Teyuto channel dashboard

• click on 'Settings' and select 'Integrations'

• In the corresponding box select CONNECT button

• Paste your ID code, which you will find in your Google Tag manager

• dashboard, on the top right side (GTM-...).

GOOGLE TAG MANAGER VARIABLES

Once the connection is complete, Teyuto will automatically forward customised user-related events to Google tag manager, (all events will send data in a format similar to this: dataLayer.push({ 'event': "nameEvent", 'content_name': "...", 'value': ...});) but you must configure the user-defined variables in order to use them.

In your Google Tag Manager dashboard:

• go to 'Variables' and go to the 'User-defined variables' area

• Select "New"

• Enter one of the variables below in the "Name" field at the top left of the screen

• Select "Variable Configuration

• Click on "Custom Event" in the list of variables

• Save

ViewContent

The user has visited a content of the platform between collections and videos

Purchase

This event is launched every time the user completes a transaction, whether it is the first time or renewals.

Lead

The user has completed the channel registration process correctly

InitiateCheckout
The user lands in the cart and has selected the product to buy, but hasn't purchased yet.